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L’Oréal Paris Names Rising Beauty Vlogger

Full-time mom's video picked from nearly 1000 entrires.

L’Oreal Paris has named Dianna Hampton the winner of the brand’s search for the next rising Internet beauty vlogger. Hampton’s winning video, titled, “From a Bare Face to Glamour and Grace,” shows women how to create a dramatic, red carpet beauty look at-home.


Her submission was chosen from nearly 1,000 entries for its clear step-by-step instructions, production quality and gorgeous end beauty look.Her winning prize includes having her video shown on Destination Beauty, a trip for two to New York City and a year’s supply of L’Oreal Paris’ cosmetics, hair care, hair color and skincare products.

Hampton, based in Connecticut, has been making beauty tutorial videos since 2010. A former beauty pageant competitor, she was constantly testing out a variety of beauty products and perfecting application techniques. Hampton’s pageant past made her a go-to within her social circle for makeup for local photo shoots, weddings and special events. During transitioning from a busy corporate track to full-time motherhood, a position Hampton describes as “the best job she’s ever had,” she started creating tutorial videos that utilized her beauty know-how and passion.

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